B.L.U.S
Music Festival
It is a music festival taking place in Charlotte in 2020. It’s also a celebration of the release of DOC’s new album.
YEAR OF COMPLETION
2020 FALL
CATEGORIES OR DISCIPLINES
Graphic Design, Branding
KIND OF PROJECT
Event branding, Visual Identity
ABOUT DOC LI JIA NAN
DOC Li is a male singer in mainland China. He was born on November 6, 1990, in Guangzhou, Guangdong Province. 2018 English single “Shush!” It reached number 73 on the Billboard Hot 100 chart. Then he became the first Chinese artist to enter the Billboard Hot 100 chart. In 2020, he released his English album B.L.U.S. and became a guest performer at the Pre-Super Bowl Music Festival.
PROJECT CONCEPT
As a school project, we had to come up with an imaginary event. So I chose the singer I liked and created a concert with the new album he released. B.L.U.S is a combination of colors and Spaces. It is mysterious, nihilistic, and individual. As a result, I use black as my primary color because it’s a combination of all colors. I used fluid palettes to create a visual impact.
